Exactly About Latina Clothing Line Empowers Women
Rachel Gomez appears by a rack of her clothes in her own Viva Los Angeles Bonita warehouse in San Fernando on Nov. 15. Picture credit: Shae Hammond
San Fernando Valley resident Rachel Gomez noticed there clearly was too little Latina representation within the fashion industry. She realized that not merely are there were no brands that targeted Latina females, but the majority importantly, there have been no brands that empowered them.
This is the reason Gomez made a decision to produce her very own brand name into the hopes of closing this tradition space. She arrived up using the concept of a streetwear clothes brand name called Viva Los Angeles Bonita, a line where Latinas feel at ease in their skin that is own and.
“The notion of Viva Los Angeles Bonita is a brandname that encourages one to be pleased with your self, does not matter where you result from or exactly what your tale is or exactly just what you’ve experienced, ” Gomez stated.
The thought of the line started in 2012, but Viva La Bonita’s road to success had been rocky.
Gomez worked over 50 hours per week at a tillys in burbank. She couldn’t quit her retail task at that time she was the only member who had a well-paying job because it financially supported her family, and.
During her times off or after finishing up work, she’d work with the Viva Los Angeles Bonita brand name regardless how tired she had been. Initially, she had problems linking with all the community. Nearly 3 years to the brand name, she’d publish every single day on social networking and wouldn’t have a solitary purchase. Gomez doubted by by by herself, however the support of her fiance, Fredo Tovar, her household, along with her intent behind the brand kept her going. She knew it absolutely wasn’t likely to be a easy course, but she persisted, and from time one Tovar has thought in and supported her efforts.
Gomez recalls him telling her: because I know you deserve it“ I know you really want this, I know you’re a really hard worker and I know you’re gonna make it happen, so I have your back. In my opinion we are gonna render this happen. In you and”
Her family members, specially her grandmother, Margarita Sanchez Duran, did understand the purpose n’t for the brand in the beginning. Gomez spent my youth in a normal family that is immigrant shared with her grandmother she wanted to quit her work to market tees, but all Sanchez Duran comprehended was Gomez wished to stop her job.
When Gomez had an improved comprehension of her brand’s direction, she managed to explain it her grandmother completely. This resulted in her grandmother to totally comprehend and support her granddaughter; Sanchez Duran even wore a red tie-dye shirt through the brand name in a recently available Instagram tale Gomez posted on Nov. 17.
Family plays a huge component whenever it comes down to her brand name. Gomez spent my youth talking Spanglish, where English and Spanish words are combined, that has been just how her grandfather Pedro Duran talked, too. She implements Spanglish quotes into the brand name, like “Mujeres are secret, ” “Be The Cabrona Que No Se Dejo” and https://datingrating.net/oasis-active-review “Allergic to Pendejadas, ” which led females for connecting aided by the brand name.
“Because of this authenticity of those quotes and exactly how natural, ladies started initially to connect with the brand name a lot more, ” Gomez stated.
Viva Los Angeles Bonita presently has a lot more than 200,000 supporters on Instagram, as well as the follower count is growing due to the fact brand gets to be more well understood.
Gomez seems your way is very very long, and errors have actually led her to find out of the brand name because it is today. She envisions the brand’s proceeded growth inside the next 5 years and traveling more with regards to pop-ups in the U.S. She really wants to keep a legacy for individuals to follow their ambitions and help each other in unveiling their secret.
“We were placed right here to call home our life. Don’t live life like it is permanent because life is short-term and now we are only right here for a lot of time, ” Gomez stated. “Help individuals on the way and encourage anyone to rely on their magic. ”